From: http://www.freep.com
Chrysler touts Ram truck with 'Farmer' Super Bowl ...: Chrysler resurrected Paul Harvey’s “So God Made a Farmer,” an ode to the hard work and dedication of farmers in a two-minute commercial that aired during the fourth quarter.
There were no pretty women, comedians, babies, barking dogs or monkeys in Chrysler’s second Super Bowl
commercial for Ram pickups.
commercial for Ram pickups.
Instead, Chrysler resurrected Paul Harvey’s “So God Made a Farmer,” an ode to the hard work and dedication of farmers in a two-minute commercial that aired during the fourth quarter.
resurrected Paul Harvey’s “So God Made a Farmer,” an ode to the hard work and dedication of farmers in a two-minute commercial that aired during the fourth quarter.
“God said, ‘I need somebody willing to get up before dawn, milk cows, work all day in the fields, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board,’” Harvey says in the stark, somber commercial as Ram aired as photos of tractors, combines, Ram pickups and gritty, hard-working farmers.
board,’” Harvey says in the stark, somber commercial as Ram aired as photos of tractors, combines, Ram pickups and gritty, hard-working farmers.
“So God made a farmer.” Harvey, a legendary radio broadcaster, died in 2009.
Last fall, Ram launched a redesigned Ram 1500 pickup. The truck has been named Motor Trend Truck of the year and also was named North American Truck of the Year at the Detroit auto show.
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