Wi-Fi Provider Gogo Apologizes After Jumping in on the Justine Sacco Saga
Inflight Wi-Fi provider Gogo has injected itself into the fracas about IAC Senior Director of Corporate Communications Justine Sacco's unfortunate tweet on Friday and then later apologized for the mention.
Sacco became the topic of Internet discussion Friday evening after she tweeted, "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" Sacco, who was on a plane to Africa as the response to the tweet played out, has not responded though her account has been deleted. Gogo, which provides wireless Internet on flights, used the occasion to highlight its service:
At this writing, Gogo's tweet has been retweeted close to 1,000 times and favorted more than 600 times. A few followers of the brand questioned the tweet, however, asking among other things, if Wi-Fi was actually available on Sacco's flight and if the brand was taking advantage of the incident to indulge in real-time marketing.
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