Although “Kiss Kiss Bang Bang” director Shane Black’s first entry in the Marvel series looks heavy on the action, the Robert Downey Jr. vehicle wasn’t the only upcoming blockbuster to get airtime during the big game, with new spots debuting for “Star Trek Into Darkness,” “World War Z” and “Snitch,” among other films.
In all, Disney promoted three of its new releases, with “The Lone Ranger” and “Oz: The Great and Powerful” joining “Iron Man 3″ as part of the promotional onslaught.
With its charging horses, chugging trains, wide-open vistas, silver bullets — Gore Verbinski’s “The Lone Ranger,” set to open July 3, has all the hallmarks of the Old West adventure series, plus a couple of very modern updates: Johnny Depp as Tonto and Armie Hammer as the masked Texas ranger.
Depp’s unusual makeup alone is surely worth the price of admission.
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